Unshrinking: Why So Many Women Feel Exhausted—and Don’t Know Why
There’s a kind of exhaustion that doesn’t come from doing too much—
It comes from being too little of yourself for too long.
It’s not the loud kind of burnout. You’re still getting things done. Still showing up.
But something feels… off.
You catch yourself wondering:
“I should feel more grateful.”
“Other people have it worse.”
“Why do I feel so tired—every day?”
This is the invisible cost of shrinking.
And for many women, it’s been happening slowly, silently, for years.

The Hidden Messages We Learn Early

From childhood on, women are handed subtle scripts about how to belong:
  • Be kind, but not assertive.
  • Take care of yourself, but don’t be obvious about it.
  • Speak up, but don’t make waves.
  • Look good, but don’t try too hard.
  • Be helpful, but not needy.
  • Be confident, but don’t intimidate anyone.
Over time, we internalize these expectations.
We start editing ourselves—our voices, our desires, our presence.
We shrink without realizing it.
Until one day, we say something like this in a whisper:
“I don’t even know what I want anymore.”
“Who am I, really?”

This Isn’t a Crisis. It’s a Return.

From a coaching and NLP perspective, these questions are a sign of awakening—not weakness. You're not falling apart; you're surfacing.
Your deeper self—the one you’ve tucked away to keep the peace—is asking to come back.
This is where the real work begins:
  • Noticing the roles you’ve outgrown.
  • Questioning the stories that no longer serve you.
  • Making space to remember what you actually want.
You don’t need to reinvent yourself.
You just need space to return.

What Happens When You Shrink Too Long?

Emotionally, you may feel disconnected or numb.
Physically, it can manifest as chronic fatigue, anxiety, or burnout that never quite resolves.
Here’s what I often hear from clients:
“I’m tired all the time.”
“I’m doing everything right, but nothing feels good.”
“I used to be passionate about things… now I just go through the motions.”
This is not laziness. It’s not weakness.
It’s a nervous system that’s been in self-protection mode for too long.

How Coaching Helps You Reconnect

My work focuses on this exact moment of transition.
Using NLP, science-based coaching, and deep listening, we explore:
  • Where you’ve been shrinking
  • What you’ve been taught about being “too much”
  • What part of you is ready to come home
You don’t need to justify the desire to feel whole again.
You just need space. Coaching creates that space—gently, without judgment.

Ready to Start the Process?

If this post spoke to you, if you’re ready to begin unshrinking—in your way, at your pace—I’d love to help.
➔ [Learn more about coaching with me]
You’re not too much.
You’re not broken.
You’ve just been carrying too much for too long.
Let’s set some of it down.
d being the main character in her own life.

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Meet Jackie Potter

 
Hi, I’m Jackie Potter—Owner and Founder of JPotter Health.
With a background in biology and chemistry research, I’ve always been drawn to science. But it was my personal experience with anxiety that led me to truly understand how much science can empower healing—especially when paired with the right support.
I’ve lived with anxiety for most of my life. It wasn’t until I became a parent that it became truly debilitating. When I began to see the same patterns in my son, I knew I had to learn more—not just for me, but for him.
That decision set me on a new path. Through years of study, I earned certifications in wellness coaching, cannabinoids, the endocannabinoid system (ECS), and advanced tools for emotional well-being. I hold nearly 20 certifications, including credentials as a certified NLP (Neuro-Linguistic Programming) coach and an ICF-certified coach through the International Coaching Federation.
These aren’t just titles—they’re powerful tools I use every day to help people move through anxiety, stress, and overwhelm.
This work is deeply personal for me. I’ve used these same science-backed techniques to help myself, my family, and many others regain clarity, confidence, and calm. I’d be honored to help you do the same.
If you’re ready to show up for yourself, I’ll be right there with you—every step of the way.
Let’s find the tools that work for you. Let’s build something better, together.

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