Unshrinking: Why So Many Women Feel Exhausted and Don’t Know Why
There’s a kind of exhaustion that doesn’t come from doing too much—
It comes from being too little of yourself for too long.
It’s not the loud kind of burnout. You’re still getting things done. Still showing up.
But something feels… off.
You catch yourself wondering:
“I should feel more grateful.”
“Other people have it worse.”
“Why do I feel so tired every day?”
This is the invisible cost of shrinking.
And for many women, it’s been happening slowly, silently, for years.

The Hidden Messages We Learn Early

From childhood on, women are handed subtle scripts about how to belong:
  • Be kind, but not assertive.
  • Take care of yourself, but don’t be obvious about it.
  • Speak up, but don’t make waves.
  • Look good, but don’t try too hard.
  • Be helpful, but not needy.
  • Be confident, but don’t intimidate anyone.
Over time, we internalize these expectations.
We start editing ourselves our voices, our desires, our presence.
We shrink without realizing it.
Until one day, we say something like this in a whisper:
“I don’t even know what I want anymore.”
“Who am I, really?”

This Isn’t a Crisis. It’s a Return.

From a coaching and NLP perspective, these questions are a sign of awakening not weakness. You're not falling apart; you're surfacing.
Your deeper self the one you’ve tucked away to keep the peace is asking to come back.
This is where the real work begins:
  • Noticing the roles you’ve outgrown.
  • Questioning the stories that no longer serve you.
  • Making space to remember what you actually want.
You don’t need to reinvent yourself.
You just need space to return.

What Happens When You Shrink Too Long?

Emotionally, you may feel disconnected or numb.
Physically, it can manifest as chronic fatigue, anxiety, or burnout that never quite resolves.
Here’s what I often hear from clients:
“I’m tired all the time.”
“I’m doing everything right, but nothing feels good.”
“I used to be passionate about things… now I just go through the motions.”
This is not laziness. It’s not weakness.
It’s a nervous system that’s been in self-protection mode for too long.

How Coaching Helps You Reconnect

My work focuses on this exact moment of transition.
Using NLP, science-based coaching, and deep listening, we explore:
  • Where you’ve been shrinking
  • What you’ve been taught about being “too much”
  • What part of you is ready to come home
You don’t need to justify the desire to feel whole again.
You just need space. Coaching creates that space gently, without judgment.

Ready to Start the Process?

If this post spoke to you, if you’re ready to begin unshrinking—in your way, at your pace—I’d love to help.
➔ Learn more about coaching with me
You’re not too much.
You’re not broken.
You’ve just been carrying too much for too long.
Let’s set some of it down.
d being the main character in her own life.

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Meet Jackie Potter

Meet Jackie Potter

Owner & Founder, JPotter Health
Hi, I'm Jackie Potter.
I've spent my life asking questions, searching for answers, and trying to understand why we think, feel, and respond the way we do.
My background is in biology and chemistry research, where I developed a deep appreciation for science and evidence-based problem solving. But my greatest education came through my own experience.
I've lived with anxiety for most of my life.
Like many people, I learned to function through it. But when I became a parent and began seeing the same struggles in my son, I realized I wanted more than coping strategies. I wanted to understand what was happening in the brain and body, and more importantly, how people can create lasting change.
That journey led me into the world of professional coaching.
Today, I'm an ICF-Certified Coach through the International Coaching Federation and a Certified NLP (Neuro-Linguistic Programming) Coach. I've completed nearly 20 professional certifications in coaching, communication, neuroscience, behavior change, stress regulation, and emotional wellness.
Those certifications aren't just credentials on a wall. They represent years of studying how people create meaningful, lasting transformation.
My coaching combines evidence-based practices with practical tools that help clients move beyond simply managing stress and anxiety. Together, we work to understand patterns, build emotional resilience, improve self-awareness, strengthen confidence, and create sustainable habits that support the life they want to live.
I believe every person already has the capacity for change. Sometimes we simply need someone who can ask the right questions, provide the right tools, and help us see possibilities we couldn't see on our own.
Whether you're navigating anxiety, chronic stress, overwhelm, major life transitions, or simply feeling stuck, my goal is to create a safe, supportive space where you can gain clarity, reconnect with your strengths, and move forward with confidence.

Supporting People... and the Pets They Love

My passion for helping others naturally expanded to include another important member of the family: our pets.
Many of the same principles that affect human well-being also influence our animals. Stress, fear, environmental changes, aging, and nervous system regulation all play important roles in a pet's quality of life.
Over the years, I've completed advanced education in cannabinoids, the Endocannabinoid System (ECS), and pet wellness. This allows me to help pet owners better understand the science behind behavioral support while making informed decisions about cannabinoid-based wellness products.
Rather than focusing only on the pet, I work with both the pet and the owner.
Together, we look at lifestyle, environment, daily routines, stress triggers, and appropriate wellness strategies to help create a calmer, healthier relationship for everyone involved. My goal isn't simply to recommend a product. It's to educate, support, and help families understand why certain approaches work so they can make confident decisions for their pets.
Whether I'm coaching a person through life's challenges or helping a family support an anxious dog, the mission remains the same:
To use science, education, and compassionate coaching to help create healthier, calmer lives.

Let's Build Something Better Together.

If you're ready to take the next step for yourself or for your pet I'd love to help.
Let's Chat.


Photo of Jackie Potter