When the Decision Feels Wrong: How to Know When to Change Direction
When the Right Decision Still Feels Wrong
Sometimes burnout does not come from making a bad decision. Sometimes it comes from continuing to live inside a decision that no longer fits. Over the past several months, I have been carrying a lot personally. Family responsibilities, loss, caregiving, work, and the general weight that comes with trying to keep moving when life has changed underneath you. At the same time, I was trying to figure out what I wanted this next chapter of my work to look like.

For a long time, I had been sending a weekly newsletter. I enjoyed writing it, but during a season when my energy was stretched thin, getting it out every week started to feel like another responsibility hanging over me. So I made what seemed like a very reasonable decision.
I would send the newsletter less often and become more consistent on social media instead. It sounded lighter. More current. Maybe even a little more fun. I thought doing something new might feel invigorating as I found my way back into work. 
It did not. It felt soul-sucking. Instead of feeling energized by creating content, I found myself thinking about what needed to be posted, what platform it belonged on, what photo I needed, how short it had to be, and how to take something I actually wanted to teach and squeeze it into a few paragraphs.
I missed the depth. I missed being able to explain something. I missed feeling like I was educating instead of simply staying visible.
And fairly quickly, I knew it did not fit me. That created another decision.
Do I give it more time because every new strategy takes time to work? Do I stick with it because I had already decided this was what I was going to do? Or do I pay attention to what I was already noticing?
I decided to listen to myself. And I changed direction. Again.

When Sticking With It Is Not Always the Answer
We hear a lot about consistency. Stay the course. Trust the process. Do not quit too soon. And sometimes that is exactly what we need to hear. But there is another side to that advice. Sometimes we know something is wrong long before we give ourselves permission to change it. We keep going because we do not want to appear inconsistent. We tell ourselves we need to give it more time. We worry that changing our mind means we made the wrong decision.

But what if the decision was not wrong? What if you simply learned something after you made it? That is different.

A Story About Responsibility, Pressure, and Choosing What Fits
Imagine a man who owns a successful small business.

He is also a husband and a father. People depend on him.
His employees look to him for answers. His family expects him to make good decisions. Customers rely on him. Bills have to be paid. 

Problems have to be solved. He has spent years becoming the person who figures things out. So when the business begins to demand more of him, he decides the solution is growth. He hires. He adds services. He takes on more clients. He tells himself this is what a responsible business owner is supposed to do. 

From the outside, it makes perfect sense. Revenue increases. The company looks successful. People congratulate him. But something starts happening that he did not expect. He wakes up tired. He becomes impatient more easily. He gets home but is still mentally at work.

His wife asks a question and he hears himself responding more sharply than he intended. His kids want his attention, but he feels like he has nothing left to give. Sunday afternoon starts to carry a familiar heaviness because Monday is coming. 

He does not necessarily think, “I am burned out.” Instead, he thinks: I need to get better organized. I need to manage my time better.
I need to delegate more. I need to stop complaining because this is what I wanted. So he keeps trying to fix himself inside a structure that may no longer fit him. Eventually, another question appears:

What if the problem is not that I am doing this badly? What if I do not actually want to do it this way anymore? That can be a very uncomfortable question. Because now he is not just deciding what works for the business. He is deciding what kind of life he wants.

The Difference Between What You Should Do and What Feels Right
A lot of stress lives in the gap between what you think you should do and what actually feels aligned with who you are. Those two things are not always the same. “Should” often comes from somewhere outside us. What successful people do. What good parents do. What responsible business owners do. What someone your age should be doing. What everyone else in your industry seems to be doing. What you said you were going to do. Sometimes those expectations are useful. But when we never question them, they can become exhausting.
That is where misalignment can begin.

What Does Misalignment Feel Like?
Misalignment does not always feel dramatic. Sometimes it simply feels tiring.
You may notice:
  • You are using more energy than something seems to require.
  • Tasks you normally enjoy begin to feel heavy.
  • You procrastinate on things that used to feel manageable.
  • You become more irritable or impatient.
  • You feel relief when something gets canceled.
  • You constantly think about how to make the situation easier, but never question the situation itself.
  • You find yourself saying, “I know I should want this.”
  • You are accomplishing things but not feeling much satisfaction from them.
That fatigue can be easy to misinterpret. We may think we need more motivation. More discipline. More rest. A better routine. Sometimes we do. But sometimes fatigue is information. It may be telling us that too much of our energy is being spent maintaining something that no longer fits.

How Do You Know When to Change Direction?
Feeling uncomfortable does not automatically mean something is wrong. Growth can be uncomfortable. Learning something new can be frustrating. A new routine takes time to become familiar. So the goal is not to abandon every decision the moment it feels difficult. The goal is to get curious about why it feels difficult. Here are a few questions that can help.

Is This Hard Because It Is New, or Because It Feels Wrong for Me?
There is a difference between learning discomfort and persistent resistance. New things often require effort. But when something repeatedly leaves you depleted, disconnected, or resentful, pay attention.

What Do I Notice When I Imagine Doing This Six Months From Now?
Do you feel some nervousness but also interest? Or do you immediately feel heavy? Your first reaction is not always the final answer, but it is useful information.

Am I Staying Because I Still Believe in the Decision?
Or am I staying because I do not want to admit I changed my mind?
Those are very different reasons. Sometimes pride keeps us committed long after alignment has disappeared.

If Nobody Knew I Had Made This Decision, Would I Still Choose It?
This can remove a surprising amount of noise. No explaining. No worrying about what someone else thinks. Just the decision itself. Would you still choose it?

What Am I Trying to Prove by Continuing?
That I am consistent? That I can handle it? That I do not quit? That I made the right decision?
Sometimes the pressure around a decision has very little to do with the decision itself.

Small Shifts That Can Help You Feel More Aligned
You do not always need to blow up the plan. Sometimes alignment comes from making a smaller adjustment.

Pause Before Adding More Effort
When something is not working, our instinct is often to work harder at it. Before you do that, ask whether more effort is actually the answer.

Separate the Goal From the Method
Maybe the goal still matters, but the way you are trying to reach it does not. I still wanted to educate and connect with people. I simply realized social media was not the way I wanted to make that happen. 
The goal stayed. The method changed.

Give Yourself Permission to Use New Information
You make decisions with the information you have at the time. Living with a decision gives you new information. Using that information is not failure. It is adjustment.

Notice Where You Feel Relief
Relief can tell you something. When you imagine changing direction and your whole body seems to loosen a little, it may be worth exploring why.

Ask What Feels More Like You
Not what is easiest. Not what avoids every uncomfortable feeling.
What actually feels aligned with your values, strengths, energy, and priorities?

Changing Direction Does Not Erase the Original Decision
I think this is the part many of us struggle with. We want to make the right decision the first time. Especially when other people depend on us. But sometimes the best decision is only obvious after we have lived inside the first one for a while.
You tried something. You learned. You noticed. You adjusted.
That is still good decision-making. Maybe even better decision-making. Because instead of staying loyal to a choice simply because you made it, you stayed connected to yourself. And sometimes that is the shift we need most.

One Question to Take With You
Is there something in your life right now that you are working very hard to make fit? Before you put more effort into fixing it, organizing it, or becoming better at it, ask yourself:
Do I actually want to keep doing it this way?
The answer may be yes. But if the answer is no, that deserves your attention too.

Frequently Asked Questions
How do I know if I am burned out or simply tired?
Burnout often feels more persistent than ordinary tiredness. You may notice emotional exhaustion, irritability, reduced motivation, difficulty concentrating, and a sense that even normal responsibilities feel unusually heavy. If rest helps only briefly and the same pattern returns, it may be worth looking at whether your workload, expectations, or routines are out of alignment.
How do I know when to change direction?
Changing direction may make sense when a decision repeatedly leaves you depleted, resentful, disconnected, or stuck despite reasonable effort. One useful question is whether the problem is temporary discomfort from learning something new or ongoing resistance because the situation no longer fits your values, priorities, or energy.
Is changing my mind a sign that I made the wrong decision?
Not necessarily. Sometimes you make the best decision you can with the information you have, then learn more after living with it. Adjusting based on new information can be a sign of self-awareness and good decision-making.
What is decision fatigue?
Decision fatigue is the mental exhaustion that can happen after making too many choices or carrying too much responsibility. It can show up as procrastination, irritability, avoiding decisions, overthinking, or choosing the easiest option simply because you are tired of deciding.
What does feeling misaligned mean?
Feeling misaligned means there is a gap between what you are doing and what feels consistent with your values, priorities, strengths, or current capacity. It can show up as fatigue, frustration, lack of satisfaction, or the sense that you are forcing yourself through something that no longer fits.
How can I make more aligned decisions?
Start by separating the goal from the method. Ask what still matters, what no longer fits, what you are doing out of obligation, and what you would choose if you were not worried about appearing inconsistent. Small adjustments can often create more alignment without requiring a complete life change.
Should I always trust what feels right?
Not always. What feels right in the moment can sometimes be avoidance, fear, or discomfort with change. The goal is not to follow every feeling automatically. It is to pay attention to patterns over time and ask whether your choices are moving you toward or away from the life and work you actually want.

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Meet Jackie Potter

Meet Jackie Potter

Owner & Founder, JPotter Health
Hi, I'm Jackie Potter.
I've spent my life asking questions, searching for answers, and trying to understand why we think, feel, and respond the way we do.
My background is in biology and chemistry research, where I developed a deep appreciation for science and evidence-based problem solving. But my greatest education came through my own experience.
I've lived with anxiety for most of my life.
Like many people, I learned to function through it. But when I became a parent and began seeing the same struggles in my son, I realized I wanted more than coping strategies. I wanted to understand what was happening in the brain and body, and more importantly, how people can create lasting change.
That journey led me into the world of professional coaching.
Today, I'm an ICF-Certified Coach through the International Coaching Federation and a Certified NLP (Neuro-Linguistic Programming) Coach. I've completed nearly 20 professional certifications in coaching, communication, neuroscience, behavior change, stress regulation, and emotional wellness.
Those certifications aren't just credentials on a wall. They represent years of studying how people create meaningful, lasting transformation.
My coaching combines evidence-based practices with practical tools that help clients move beyond simply managing stress and anxiety. Together, we work to understand patterns, build emotional resilience, improve self-awareness, strengthen confidence, and create sustainable habits that support the life they want to live.
I believe every person already has the capacity for change. Sometimes we simply need someone who can ask the right questions, provide the right tools, and help us see possibilities we couldn't see on our own.
Whether you're navigating anxiety, chronic stress, overwhelm, major life transitions, or simply feeling stuck, my goal is to create a safe, supportive space where you can gain clarity, reconnect with your strengths, and move forward with confidence.

Supporting People... and the Pets They Love

My passion for helping others naturally expanded to include another important member of the family: our pets.
Many of the same principles that affect human well-being also influence our animals. Stress, fear, environmental changes, aging, and nervous system regulation all play important roles in a pet's quality of life.
Over the years, I've completed advanced education in cannabinoids, the Endocannabinoid System (ECS), and pet wellness. This allows me to help pet owners better understand the science behind behavioral support while making informed decisions about cannabinoid-based wellness products.
Rather than focusing only on the pet, I work with both the pet and the owner.
Together, we look at lifestyle, environment, daily routines, stress triggers, and appropriate wellness strategies to help create a calmer, healthier relationship for everyone involved. My goal isn't simply to recommend a product. It's to educate, support, and help families understand why certain approaches work so they can make confident decisions for their pets.
Whether I'm coaching a person through life's challenges or helping a family support an anxious dog, the mission remains the same:
To use science, education, and compassionate coaching to help create healthier, calmer lives.

Let's Build Something Better Together.

If you're ready to take the next step for yourself or for your pet I'd love to help.
Let's Chat.


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