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Updates from Jackie Potter

The Science Behind the Scare: How Your Brain Triggers Fear (and What You Can Do About It)

The Science Behind the Scare: How Your Brain Triggers Fear (and What You Can Do About It)
Unveil the science behind fear and discover how your brain’s instinctive fight-or-flight response can be repurposed to calm modern-day stress. Follow the journey from the amygdala’s alarm to the surge of adrenaline, cortisol, and dopamine that heightens focus and tension. In today’s world, these ancient mechanisms activate for everyday stressors—an overflowing inbox, a looming deadline, or a medical test. Learn how mindfulness and reframing engage the prefrontal cortex, restoring calm and balance. Turn fear from a hindrance into a tool for personal growth and emotional resilience. Ready to master your hidden neuroscience of stress and reclaim your inner peace? Dive in and transform your response today.
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Behind the Echo - Your Brain's Way of Saying THIS MATTERS!!

Behind the Echo - Your Brain's Way of Saying THIS MATTERS!!
Unravel the science behind those moments that linger long after they pass. When emotion strikes, dopamine marks the memory as significant, embedding it deep within the brain. Mirror neurons let us feel what others feel, building connection and empathy. As the amygdala quiets and the prefrontal cortex awakens, we shift from survival to meaningful reflection. Meanwhile, the hippocampus strengthens these memories through reconsolidation, integrating new truths into our mental landscape.
These echoes aren’t fleeting—they’re how inspiration becomes wiring. Each reflection gives your brain space to evolve, one meaningful moment at a time.

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Understanding the Animal Stress Cycle: How the Endocannabinoid System (ECS) Helps Pets Find Calm

Understanding the Animal Stress Cycle: How the Endocannabinoid System (ECS) Helps Pets Find Calm
The animal stress cycle begins with the fight-or-flight response, flooding the body with stress hormones that can lead to ongoing anxiety and behavioral issues in pets. The endocannabinoid system (ECS), through its CB1 and CB2 receptors, plays a key role in restoring balance by regulating stress signals, calming inflammation, and supporting emotional recovery. Understanding how the ECS interrupts this cycle helps pet parents recognize the science behind natural stress relief and why maintaining ECS health is vital for long-term well-being
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Personality & Anxiety: Why You React the Way You Do

Personality & Anxiety: Why You React the Way You Do
Ever wondered why stress affects you differently than others? This insightful post delves into how your unique personality traits shape your stress and anxiety responses, offering a personalized lens on handling life's pressures. Discover how neuroticism amplifies emotional reactions, extraversion thrives on social connections, openness navigates change, and conscientiousness grapples with perfectionism. Gain practical strategies to manage your stress more effectively by understanding your own wiring. Read on to unlock the secrets of your stress response and transform your approach to anxiety.
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Neuroticism: How This "Emotional Amplifier" Affects Stress and Anxiety

Neuroticism: How This "Emotional Amplifier" Affects Stress and Anxiety
Discover why some of us experience stress and anxiety more intensely than others, and uncover the surprising role a personality trait called Neuroticism plays in amplifying these emotions. While a vague email from your boss might have you tossing and turning all night, others might brush it off without a second thought—and the difference often lies in this emotional avatar of the Big Five personality traits. With high levels of Neuroticism linked to a more reactive amygdala, navigating life's uncertainties can feel like a rollercoaster, but it doesn’t have to define your destiny. Learn effective strategies to manage this emotional sensitivity, turning potential worry into your superpower. Embrace the strength of awareness and explore practical steps to reduce stress while cultivating self-compassion. Dive deeper to master your emotional responses and harness the empathetic insight that Neuroticism can offer.
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Meet Jackie Potter

Hi, I’m Jackie Potter—Owner and Founder of JPotter Health.
With a background in biology and chemistry research, I’ve always been drawn to science. But it was my personal experience with anxiety that led me to truly understand how much science can empower healing—especially when paired with the right support.
I’ve lived with anxiety for most of my life. It wasn’t until I became a parent that it became truly debilitating. When I began to see the same patterns in my son, I knew I had to learn more—not just for me, but for him.
That decision set me on a new path. Through years of study, I earned certifications in wellness coaching, cannabinoids, the endocannabinoid system (ECS), and advanced tools for emotional well-being. I hold nearly 20 certifications, including credentials as a certified NLP (Neuro-Linguistic Programming) coach and an ICF-certified coach through the International Coaching Federation.
These aren’t just titles—they’re powerful tools I use every day to help people move through anxiety, stress, and overwhelm.
This work is deeply personal for me. I’ve used these same science-backed techniques to help myself, my family, and many others regain clarity, confidence, and calm. I’d be honored to help you do the same.
If you’re ready to show up for yourself, I’ll be right there with you—every step of the way.
Let’s find the tools that work for you. Let’s build something better, together.

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