Let's Talk About Coaching
What Is Personal Coaching—and Why Credentials Matter
Personal and professional coaching is a collaborative, forward-focused process rooted in goal setting, accountability, and personal growth. Unlike therapy, which often explores past trauma or clinical mental health concerns, coaching is about moving from where you are now to where you want to be—with purpose and strategy.
A certified coach acts as a thought partner—someone who helps you identify your strengths, clarify your goals, and develop realistic, actionable plans to move forward. Along the way, clients gain tools for decision-making, confidence building, and handling life’s inevitable stressors. Coaching is not about quick fixes or advice—it’s about structured transformation, guided by a trained professional.
The Rise of Coaching—and the Confusion That Followed
Coaching has grown rapidly in popularity, and with it has come both increased interest and increased confusion. The idea of helping others achieve breakthroughs is compelling—but without regulation, many people now call themselves “coaches” without formal training, mentorship, or ethical standards.
This has created a credibility gap in the industry. While some coaches are credentialed, trauma-informed, and trained in evidence-based methodologies, others are simply sharing advice from books or personal experience. Unfortunately, this lack of structure can lead to negative outcomes for clients—and mistrust in the coaching field as a whole.
As with any professional service, credentials matter. Working with a coach who is certified by organizations like the International Coaching Federation (ICF) ensures that your experience is grounded in integrity, confidentiality, and professional ethics. It also means the coach has undergone rigorous training and supervision—not just built a brand around buzzwords.
How to Choose the Right Coach
If you’re seeking coaching, here are a few ways to protect your investment and ensure a meaningful experience:
Look for credentials from established organizations (like ICF or equivalent)
Ask about their training methodology and areas of specialization
Clarify how they define coaching (and how it’s different from mentoring or therapy)
Seek someone who offers structure, accountability, and measurable outcomes—not just motivation
The right coach doesn’t give you the answers. They help you find your own—with tools, trust, and professional support. When done well, coaching is a catalyst for change. And when it’s grounded in training, it works